Lois Creamer, Book More Business

(JOINT PROJECT WITH MEL DEPAOLI)

 

 

About the Business

  • Lois came to us with a very outdated website and was looking for a complete refresh of her website appearance and content. She had been in business for decades but wanted her website to look more modern and professional.
  • Lois works with speakers, consultants, and experts to book more business, make more money and fully monetize their intellectual property.

Target Markets

  • Speakers
  • Consultants
  • Other Experts

The Project

Website held hostage…
Lois came to us with a very outdated website and a web provider who was unresponsive in updating her site. He was basically “holding the website hostage” for a period of weeks while we were trying to get the required passwords to move her to a new platform. She was looking for a complete refresh of her website appearance and content.

An easy-to-use website…
Lois wanted a website she could maintain herself, and we gave her that. A simple-to-use website built on WordPress with the very popular Divi theme by Elegant Themes. By using the Divi theme, we knew her website would receive future updates to keep it modernized.

Streamlined her website content…
We streamlined her website content and made sure it was SEO friendly and could clearly communicate the value that she provided to her target market. We also discovered how Lois loves her clients to call rather than email or text so we incorporated that into the footer of the website to “just pick up your phone and call me.” ❤️

Clarity on her offerings…
We also created clarity around the offerings that she has to make it easier for potential clients to know how Lois can instantly provide value to them.

Deliverables

  • SEO
  • WordPress website built on Divi by Elegant Themes
  • Designed free guide by taking one of Lois’ blog posts and top 10 list and converted into a branded ebook using Canva
  • Email opt-in for a free guide to collect emails