website

This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.

Is your website presenting the best “first impression” of you and your brand?

Does it confidently proclaim your expertise?

Do visitors instantly know what you do and who you work with?

If you can’t answer those questions with a resounding “Yes!” then your website could use some help.

Here’s what you might not realize about websites and how readers see them. If you don’t capture your visitor’s attention within a few seconds, she’s very likely to click off the page—never to return.

Even worse, if she lands on your site and isn’t immediately aware of what you do—if she’s confused at all—you’ll have to work harder to earn her trust.

Your website has a big job to do, and it has to do it quickly. Some say in three seconds or less.

Three seconds. 

We all know the power of first impressions and how long-lasting they can be, so you simply cannot afford to waste those precious few seconds with a new visitor.

With a well-planned, beautifully executed website, you’ll enjoy:

  • Better name recognition
  • More partnership opportunities
  • Increased sales (and profits)
  • Higher fees
  • More speaking engagements

And best of all, your website will present the professional, polished image you want the world to see.

Join me for my series on creating your client-attracting website starting with Step 1 below. And if you’d like to discuss your website project, let’s chat.

STEP 1: DEFINE YOUR PRIMARY WEBSITE GOAL

Your website has a lot of jobs to do. You want it to:

  • Attract new traffic
  • Grow your mailing list
  • Educate and inform your market
  • Sell your products and programs
  • Show off your expertise
  • Provide personal information for potential partners and the press

But there can be only one main goal. This is the primary task you want your website to perform, and it will determine the traffic flow to and from every page on your site.

For most solopreneurs, speakers or coaches, the primary goal is to get clients. That might mean you want people to sign up for your mailing list (if you have a rock-solid funnel that’s performing well), book a discovery session (if you are a proven “closer”), or purchase a product (if your sales pages rock and you have a good selection of programs to choose from).

Your primary website goal will be the first thing you want people to see and do on your site. For example, if your goal is to build your list, an eye-catching opt-in form with a killer offer should be at the top of every page.

Want to make sales? Be sure your site visitors know immediately that you have something to sell (you’d be shocked how many people miss this simple piece of the puzzle) with both attention-grabbing graphics and clear calls to action.

And if booking discovery calls is your goal, then clearly you want that option to be front and center on your website—or at least super easy to find.

TAKE ACTION NOW

Grab your computer or some paper and pen and generate some ideas while answering these questions:

  1. What is your MAIN website goal?
  2. What is your SECONDARY website goal?
  3. Start thinking about your website map, or pages you want to have and write them down.

This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.