This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.

Beautiful Branding

When you think of branding, what comes to mind?

Logos? Colors? Clever mascots?

That’s what most people think of, so you’re not alone, but there is so much more to branding than the colors on your site and your logo—although both of those things are important, of course.

Here’s how Entrepreneur Magazine defines it:

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers. 

And here’s what BusinessDictionary.com has to say:

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

It’s clear that while your logo and colors are important, there are other factors to consider as well, the most important of which is your unique selling proposition.

The key is to merge all the elements of your brand into one stunning, unforgettable website:

  • Logo and colors
  • Fonts
  • Your Unique Selling Proposition (part 4 will help with that)
  • Your tagline or “wow” statement

You can choose to work with a branding expert who will guide you through the process, or you can choose the DIY approach. No matter which method you choose, though, it pays to put in some work first, so you can have a better idea of what you’re trying to accomplish.

If you’re looking for a branding expert I’ve teamed up with Mel DePaoli, owner of Omicle and together we can help you get some brilliant branding for your website that really communicates your message. Learn more here.

TAKE ACTION

Get brainstorming your branding. A great way to do this is with Pinterest Boards. You can create Boards and make them private and then share with others to view and give feedback on.

A few of the items to include in your branding brainstorming:

  • Colors you love
  • Logo ideas
  • Fonts that appeal to you
  • Headshots and other images you like (both yours and those of other people)
  • Your tagline or “wow” statement

Do you use Canva? If so, once you’ve finalized your branding you can add your branding elements to Canva for easy access every time you do a project. Learn more here.

And if you’re looking for a complete DIY option to create your branding kit check out http://www.CreativeMarketing.com or Envato Elements.

This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.