This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.

Accessorize Your Website Like a Supermodel!

Unless your business is local and does not rely on the Internet for bringing in clients, then you very likely need more (much more) than a page or two to attract the best clients. Just as you never see a supermodel wearing a sleek black dress without shoes or earrings or a fashionable clutch, you’ll never find a well-planned website that isn’t sporting at least a few matching accessories.

For a solopreneur, speaker/author, or coach’s website, those accessories might include:

  • A YouTube channel
  • A podcast
  • A blog
  • Free webinars

Of course, you don’t have to include them all. Which ones you choose will depend on your preferences, your goals, and (most importantly) the needs of your audience.

If you love to write and your market enjoys keeping up with blogs, then a blog is an important accessory for your website. If you hate to write and know you won’t be consistent with your blogging, then a YouTube channel or a podcast is probably a better choice for you.

Another thing to keep in mind is the format of your products and programs. If they are video-based, then using video to accessorize your site is a natural fit. After all, if your clients prefer to learn via video—which they do if they’re buying your video-based programs—then they’ll obviously like to see other video content as well.

TAKE ACTION

What accessories would you like to incorporate on your website? Make a list of what you’d like to add and set yourself a deadline to get the work done. And if you need any help with your website I can help. I have website packages here and other business services here.

This is part of a series called How to Map Out Your Client Getting Website. You can get all the blog posts in this series in your free How to Map Out Your Client Getting Website Planner here.